Irritating ignorance

The other day, I received an email from someone marketing an ovulation testing website – or something like that, because, to be honest, I’ve forgotten exactly what it was and I deleted the email in anger.

It annoyed me for a number of reasons.

Clearly, the company had obtained my email address somehow from Resolve, as the email referenced my participation in past Resolve activities (I have sometimes joined their National Infertility Week or whatever they call it, and have linked blog posts to their site). I wonder, did Resolve itself feel it could forward my details to a company which was urging me to “keep trying?” Does this not conflict with the very name and purpose of their organisation?

Or did this company lift our email addresses somehow, and in a major marketing fail, completely misjudge its audience, not understanding that by the time we are engaging with Resolve, we are already experts on ovulation testing and a myriad other reproductive issues, and are often deep into the scientific, and very expensive, methods of trying to conceive or build families.

Or we already accept (or are working towards acceptance) that Resolve, in infertility terms, simply means to end our journey and move forward into our new lives, whether as parents, or as happy, independent adults.

Now that my irritation has dissipated, I can only laugh at their sheer ignorance.