"make conversations about not having babies as natural and normal and open as having them."I don't know if he's talking about himself - he does go on a bit at times about being a father, but equally tries not to say things like "as a parent" and to be more inclusive. and when he asked "that question" he did note there had been a lot of discussion in the team about whether it was even appropriate to ask.
I found this article and video, and I will be watching/recording this week to report back.
This is the first time I've heard any prominent media programme talk about not having children as the most normal thing possible. I wanted to cheer. I just hope that they include those of us who don't come out of infertility with babies, as well as those who do.